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Claudio Girardi 4 min read The AI Acceleration Problem Generative AI has dramatically accelerated character creation. In minutes, brands can generate mascots, avatars, and visual concepts that once took weeks.But speed came with a cost. For brands, characters are not just visuals — they are  long-term intellectual property assets . When created with generative AI, characters often lack clear ownership, documented provenance, and consistency across time and campaigns. This cre

Creating unique and memorable characters is a crucial aspect of storytelling, whether in literature, film, or video games. Characters are the heart of any narrative, driving the plot and engaging the audience. However, with so many stories out there, how can creators ensure their characters stand out? Enter Zooparky, a tool designed to help writers and creators unlock their originality in character creation. This blog post will explore how Zooparky can enhance your character

Characters Are Strategic Brand Assets — Not Just Creative Elements In an increasingly AI-accelerated and highly competitive market, brands are under pressure to create assets that endure over time — not just campaigns that perform briefly. Characters, when treated correctly, are among the most powerful brand assets available.But they only become  lasting brand investments  when they are designed, delivered and governed as  long-term intellectual property (IP) . For brands, a